Art Direction, Artwork & Design
Joseph Lennon McCord (a.k.a. Joe Daddy) spent much of his life traveling & working with the Grateful Dead (Jerry Garcia in particular), Hendrix, Janis Joplin + others. He’s currently working with contemporary acts (Edward Sharpe & the Magnetic Zeroes) - guiding creatives is in his blood. Joe has spent many years cultivating his intuitive skills working among the most gifted creators our culture has seen, he learned to read Tarot from gypsies in Denmark and now offers readings from his boat in Redondo Beach, CA.
This set of flyers draw from historic texts (typographic, layout & graphic elements) and combine with elements of botanica candles and hand rendered calligraphic letterform. They are set on a background created to resemble astrological constellations in the night sky.
Designed for full color print on legal sized paper with a bleed. Each print yields four different flyer designs when cut into even quarters lengthwise.
An additional black and white version was rendered in order to produce mass volumes when necessary at a low expense.
Original printing edition of 100 ea, full color digital offset on HP Indigo 10000 on natural colored paper.